AXION
storefront Premium Module

ANALYTICS 360

Turn sales data into
know your customers.

Analytics 360 connects customer, product, demand, and pricing intelligence in one suite. Churn risk, CLV segments, personalized offers, basket analysis, forecast, and profit optimization — ready for CRM and operations.

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psychology ML-powered predictions
sync ERP order data sync
rule Action rules in YAML
person_search
Customer 360

Unified profile: orders, payments, churn, CLV, and next actions.

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Churn & survival

Who will leave — and when to reach out before they do.

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Next best offer

Category, product, and cross-sell recommendations per customer.

inventory_2
Demand & profit

Forecast, replenishment, price elasticity, and scenario analysis.

Sound familiar?
19+
Analytics modules
96%
Top-3 category hit rate
Monthly
Auto model refresh
B2B+B2C
Separate models per segment
CHALLENGES

Sound familiar?

person_off

Customers you do not really know

Sales history exists in ERP — but no single view of value, risk, or next purchase.

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Churn discovered too late

By the time a customer stops ordering, win-back costs are already high.

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Decisions still intuitive

Stock, price, and campaign choices without probability or scenario backing.

TRANSFORMATION

From gut feeling to probability-based decisions

Instead of Excel segments, late churn discovery, and reactive stock calls — one analytics layer that tells you who, what, when, and why.

Today
  • help "Who are our best customers?" — unclear
  • schedule Churn noticed after 6 months of silence
  • campaign Same discount to everyone
  • inventory Stock and price calls in spreadsheets
With Analytics 360
  • person Customer 360 with risk, CLV, and segment
  • notifications_active Churn score before they leave
  • recommend Named action per customer
  • analytics Forecast, replenishment, and margin scenarios
See Customer 360 arrow_forward
01
widgets CUSTOMER 360

Every customer, one actionable view

Orders, payments, churn risk, CLV segment, survival timing, top categories, and assigned actions — aggregated per customer. Built for CRM, email, and field sales workflows.

  • check_circle Single profile card with mini KPIs
  • check_circle Named actions: retention, upsell, targeted promo
  • check_circle Monthly export to CRM and campaign tools
  • check_circle Separate B2B and B2C models per brand
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Churn radar
02
widgets CHURN & SURVIVAL

See who will leave — and when to act

Churn probability scores every active customer monthly. Survival models answer not only "will they return?" but "when is the next purchase expected?" — so outreach timing is precise, not spammy.

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RFM & CLV
03
widgets SEGMENTATION & CLV

Segment by behavior and lifetime value

RFM scoring (Recency, Frequency, Monetary) with 11 behavioral segments — Champions, At Risk, Lost, and more. CLV adds historic and predictive value tiers: Platinum through Basic.

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Next best offer
04
widgets RECOMMENDATIONS

The right offer for the right customer

Next Best Offer, category predictions (L01/L02), basket association, and cross-sell analysis. Each customer gets top product and category recommendations with confidence scores.

  • check_circle Next Best Offer with composite NBO score
  • check_circle Top 3 next categories with probabilities
  • check_circle Market basket rules: support, confidence, lift
  • check_circle Campaign lists from recommendation scores
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Basket analytics
05
widgets PRODUCT & BASKET

Understand what sells together

Basket analysis, product association, cross-sell patterns, and product recommendations. Discover affinity rules and category cross-sell heatmaps from real order history.

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Forecast
06
widgets DEMAND & STOCK

Forecast demand and optimize replenishment

Demand forecasting with seasonality and trend correction. Replenishment suggests reorder points, safety stock, and economic order quantities — reducing stockouts and overstock.

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Margin optimization
07
widgets PRICE & PROFIT

Price with data, protect margin

Price analytics, elasticity analysis, profit optimization, and what-if scenarios. See how price changes affect volume and margin before you roll them out.

  • check_circle Price elasticity by product and segment
  • check_circle Profit optimization simulations
  • check_circle Scenario analysis for promotions
  • check_circle Margin-aware recommendation ranking
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Dashboards
08 / 08
analytics REPORTING

All analytics on one executive screen

KPI widgets, cohort heatmaps, segment treemaps, forecast charts, and provider-style breakdowns. Same modern dashboard experience across all Analytics 360 modules.

  • insights Module-specific KPI cards
  • insights ApexCharts visualizations
  • insights Filterable tables with pagination
  • insights Scheduled model refresh with cache
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Business outcomes
OUTCOMES

What do sales, marketing, and operations gain?

storefront
Dealer side

Sales & account teams

  • call Call list: high-value customers due to reorder
  • category Next category to pitch — with probability
  • shield At-risk accounts flagged before they churn
  • star VIP upsell candidates, not blanket discounts
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Business side

Marketing & operations

  • segment RFM + CLV segments for budget allocation
  • auto_awesome CRM-ready lists with named actions
  • inventory Forecast and replenishment suggestions
  • price_change Price elasticity and profit scenarios

Analytics should drive action — not sit in a dashboard nobody opens.

Use cases
USE CASES

Who is it for?

store

Retail & chains

Churn prevention, category campaigns, and store-level replenishment.

shopping_cart

E-commerce

Personalized offers, basket cross-sell, and CLV-based ad spend.

local_shipping

B2B wholesale

Account risk scoring, reorder timing, and margin scenarios.

fastfood

FMCG & distribution

Demand forecast, ABC–XYZ stock policy, and price elasticity.

Flexible Works with your existing data
  • receipt_long Orders Unlimited
  • person Customers Unlimited
  • category Categories Unlimited

Customer master, order history, and product hierarchy — that is all you need to start. CRM and campaign data optional but improves results.

Analytics services
hub ANALYTICS PLATFORM

Eight specialized engines, one integration

Analytics 360 runs on dedicated prediction services — connected to your AXION ERP data. Each module maps to a backend service with health checks and scheduled runs.

  • health_and_safety Service health monitoring
  • schedule Scheduled model runs
  • sync ERP data import pipeline
person Customer
Customer 360 CLV Churn Survival NBO
shopping_basket Product
Basket Analysis Cross-sell Association Recommendations
trending_up Planning & pricing
Forecast Replenishment Price Profit Scenario
storefront Analytics 360 Intelligence hub
FAQ
FAQ

Frequently asked questions

What is Analytics 360?
A premium analytics suite inside AXION that predicts churn, calculates CLV, segments customers (RFM), recommends products and categories, forecasts demand, and optimizes pricing — all from your sales data.
What data do I need to get started?
Customer master data, order/invoice history (date, customer, product, quantity, amount), and at least a two-level product category hierarchy. CRM or campaign data is optional but improves action accuracy.
How long does setup take?
After ERP data is connected, initial model training typically completes within days. Customer 360 lists are produced automatically on the monthly schedule once minimum history is available (ideally 6–12 months of orders).
Can I use modules independently?
Yes. Each analytics service (Customer 360, CLV, NBO, Forecast, Price, etc.) can be activated separately. Modules share customer and product data but run on independent schedules.
Does it work separately for B2B and B2C?
Yes. B2B and B2C customers are trained with separate models because purchase cycles and basket behavior differ significantly. Action rules can also differ by segment.
Does it integrate with our ERP and CRM?
Analytics 360 reads order and customer data from AXION ERP modules. Output tables (churn scores, segments, recommendations, actions) export directly to CRM, email tools, and BI dashboards.
What is the minimum data requirement?
Churn and CLV models need at least 2 orders per customer; association analysis needs 100+ orders overall; forecast works best with 6 months of continuous sales (12 months ideal). SKUs without sales are marked "insufficient data".
How often are results updated?
Customer-facing scores (churn, CLV, NBO) refresh monthly on a scheduled run. Forecast and basket analysis typically run weekly. Dashboard views use cached results for fast load times.
Pricing
PRICING

Intelligence costs less than lost customers

Analytics 360 is a premium add-on to your AXION subscription. Connect your ERP data, activate the integration, and start with Customer 360 — expand modules as you grow.

  • check Modular pricing by analytics service
  • check Separate B2B and B2C model configuration
  • check Monthly refresh included in subscription
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Decision time
bolt DECISION TIME

Still guessing who will buy — and who will leave?

Analytics 360 turns your order history into churn scores, CLV segments, personalized offers, and stock plans — automatically, every month.

  • person_search Know every customer's value and risk
  • notifications_active Act before churn, not after
  • inventory Stock and price decisions with data
19+ Analytics modules
Monthly Model refresh
CRM Ready export lists
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verified Free demo · ERP data assessment · Premium AXION add-on

Old model
  • table_chart Excel segments and manual lists
  • campaign Same campaign for everyone
  • help Reactive stock and pricing
arrow_forward
With Analytics 360
  • psychology ML scores refreshed monthly
  • rule Named action per customer
  • analytics Forecast, margin, and cohort dashboards
rocket_launch Start today
Request a demo
mail Contact

Request an Analytics 360 demo

Share your industry, monthly order volume, and current ERP setup — we will propose a tailored analytics rollout plan.